In St. Petersburg, as part of the International Conference on Creative Economy, a round table "From Idea to Brand" was held, dedicated to the role of branding and marketing communications in the development of creative industries and promotion of national cultural initiatives in the international arena.
The discussion was attended by Hasan Salikhov, representative of Uzbekistan Art and Culture Development Foundation on the development of creative industries, who spoke about the strategy of forming an ecosystem of creative industries in Uzbekistan and the Foundation's projects aimed at supporting young talents and developing new areas of cultural economy.